Axis USA Says It Is Not Responsible To Notify The Press Of Press Releases

It's Friday and sort of funny, except it is sad because it's true.

Earlier this month, Axis USA buried a press release about coronavirus impacting them. So I emailed Axis and said:

How can IPVM get emails for all new Axis press releases? Our spider picked it up but we did not otherwise hear about it. We'd like to get immediate notification on such releases.

A pretty ordinary, boring request. But Axis USA's first response was:

Unfortunately, our newsroom doesn’t have a subscribe feature yet. From my understanding it’s something we’re working on to include in the next version and can certainly let you know once that’s up and running. For now, I would encourage you to check the newsroom weekly as it’s updated on a regular basis. [emphasis added]

Since they cannot do it technically we need to refresh their newsroom page periodically. This is a billion-dollar company and they have no solution but to force everyone to repeatedly refresh their webpage.

We raised the issue again when Axis USA issued an updated press release about coronavirus with no notification, no sharing on social media, etc.

Now, Axis USA changes their explanation - it's evidently not that they cannot but doing so is bad:

Regarding email distribution, it’s not that we’re incapable of broadcasting news posts or press releases to the media, in our view this less discriminate distribution of news via email is a bit archaic and not entirely responsible, especially in this day and age of GDPR, spamming, firewalls and blacklisting. Therefore, it’s not our standard practice, and it’s precisely why we maintain an active, online newsroom.

Currently, we optimize all of our news posts and press releases--including using news wire services when appropriate--and we encourage all members of the media to regularly check our newsroom. I suspect that you located our recent posts as a result of these practices. All that said, we certainly email journalists when appropriate--drawing on our best judgement and media relations as we determine what’s relevant to a journalist’s beat or subject area. [emphasis added]

This is surprising on many levels. One, Axis USA is in the USA, ergo no GDPR.

Two, Axis HQ does email press releases, here is one from their London based agency, earlier this month to us:

Three, I literally asked repeatedly for notification of such news.

Overall, this is a minor issue but it reflects the dysfunction and inability of Axis USA to make simple decisions we have seen over the years.

It really is striking.

For the quality of Axis product development, Axis USA marketing is embarrassing.

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