While I never have been a strong proponent of Axis's channel strategy, I have been impressed with their strong position not to bend to the pressure of low price. I was also surprised to see how well they did this past quarter. I would have assumed that the low cost options (Hik and Dahua) would have eaten away at their market share and effected growth potential.
Question:
Is there a starting shift away from cost as the main factor, to more reputable brands and value add technologies?
If so...
Is this being driven by the end-user or are dealers shifting their own market/sales strategy?
NOTICE: This comment was moved from an existing discussion: Most Respected Manufacturer Competitors