That's true if they rolled the $72k into cutting price of the cameras directly. $72k may have more effect if they spent that $72k on personnel in a department that directly affects cost (purchasing, engineering, logistics, etc).
This just seems like it sets a bad precedent. Does anyone REALLY believe an Axis camera would survive a wrecking ball? Does this video set an expectation that a damaged camera should be covered under warranty?
"Does anyone REALLY believe an Axis camera would survive a wrecking ball?"
Well, there is no such thing as an Axis fanboi... so probably not.
"Does this video set an expectation that a damaged camera should be covered under warranty?"
It sets an expectation than an Axis camera can dent a wrecking ball... I couldn't find any disclaimer / legalese. Presumably, they would say it's just a video game, but it is bizarre that they would try to even create the impression that their camera could survive a wrecking ball.
On the other hand, its novel and has anyone seen the mind exersizes on Lumosity? People spend hours on those games! It just might work to keep the Axis name/brand in the minds of buyers and per some other IPVM article blogs recently (sorry, I don't have time to go back and find the links) - some buyers make decisions based on name recognition and nothing else. I believe this to be true human nature because how else can you explain Trump?