Do you think that Axis is really trying to 'seed the market' with ACS? Do we have any idea what the sales numbers actually are for ACS?
It seems the main idea is just give a dealer free stuff and hope he will sell it sooner or later. And since that free stuff is best used with Axis cameras, it will increase hardware sales. Keep it 'broken' though so VMS partners don't get upset.
Do you think the internal cost of that camera is $600 or much less? Because I didn't see any limit to how many times you could take the class or if you have to pass or even if you have to show up, other than to grab the goodies. An integrator, it would seem, would be allowed to send ten people for ten cameras and 280 licences without a problem...
For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill. - Sun Tzu
Giving away one license per seminar attendee is causing you heartburn? Why? It doesn't scale. It's not like they are giving away licenses to end users. Unless you expect end users to take the class to get the software.
Here is similar offer in Canada from DW Spectrum/HD Witness
Admission Cost: $375
In addition to certification, all participants will also receive:
- FREE MF21M4TIR IP Camera
- Five DW Spectrum full, non demo licensees
- Seven post-class days project discounts
- Exclusive Projection Registration Discount
- Direct Technical Support Line access
I received a copy of Axis Camera Station with 8 licenses and a P1311 box camera for attending one of their academy training sessions 5 years ago. The licenses were not for resale and I never used them as we didn't have any interest in the ACS platform, just their cameras.
I also received not for resale demo licenses from Genetec and Exacq for attending their training. It's pretty standard for manufacturers to do this. Not sure why this is a big deal. Slow news day?
IMO, ACS is not a very robust product and if using less than 8 cameras, you can download their camera companion product for free and avoid using it altogether.
I think the goal is to have their attendees be able to train with and later show their camera products without the expense of having to buy a demo VMS. 28 cameras seems a little excessive though but might make for a nice office demo.
In all the times I have met with Axis sales reps both as a gold an platinum partner, they never push the ACS product. They are aware of the relationship with VMS manufacturers and walk a tight line. Although the Canon/Milestone acquisition and Avigilon (who makes a VMS and their own line of cameras) probably requires them to keep ACS in their offering basket based on potential future market volatility.