Axis Founder: "We Are Not In This Market To Win a Price War"

Key quote from an interview:

"We are not in this market to win a price war but to provide our partners and customers with quality products and extensive long-term support."

They can't win a price war so that's reasonable.

However, the justification of why they won't is:

"Quickly though, reality is catching up with component failures, high maintenance costs or important details missed due to poor quality images"

This is not reasonable. The Siliconization of Surveillance Cameras and the Chinese government has closed the gap.

So if Axis is not in it to win a price war and they are not going to offer a solution with Milestone, what will they do?

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