Background: I Am Seriously Considering Abandoning Axis - Because They Are Killing Our Business, Top Manufacturers Gaining and Losing 2022, Axis Says Product Shortages Improving.
After 2 years of significant product shortages, Axis has launched a PR campaign to do damage control and emphasize positives but why did Axis wait so long?
*********, **** ****** ** ******** ******* video **** ******** **** *** ****** at ***** ** **** ************ *** emphasizing *** **** **** **** ***** and *** **** ****** ****** ***:
**************, *****, ****' ***** ******* *** published * ***** ********** ************** *** touting ********:**** ******* ****** ***** ****** *** Record ******* ********* | *** ********
[**** ***] ******* *********. “*** *** know *** ** ***** ***** ******* that *** ******* *********, *** **** probably ***, ‘* ******'* ***** **** Axis *******. ***** ** ***** * 10-week **** ****, * **-**** **** time. **** ***** ******* ** ******* on *** *****. *** ****** ***** those.’ **, ****’* *** ********* *************. It's ******** *** ********.”
**** ** ************ **** *****, ** June ****, *** *** **** ******* true *** **** ** *** **** 2 *****.
**** ***** ******* **** ****** * press ******* *****:**** ************** ********* ********** ** ******* supply ***** *********** | **** **************
********, **** ** ****** ** **-***** interview **** **** ** ** ********** and *** ** ***** ** *** same *****:******** *** **********: ************ *** ****** chain *** *** ****** | **** Communications
**** ******** ****** ********* ********* ** our ******* ***** *** *** **** wait ** **** ** ******** ******* this *****-**** *****:
* *** ** **** **** *** been ***** ** *** *** *****—*********** products, ******* ******-****** *********, ******** ****-****** components. *******,we ******* ** ***** **** **** ********* ** *********** ****** ** ********** *** ****, reached key milestones, and could ensure continued progress. That said, throughout the process we **** *** ******* ******** *** ************ ** ** ****, *** ************** ******** ***** ******** * ******* *************.
Now **** ** *** ******** **** **** ****, our distribution stock levels are at an all-time-high, and the vast majority of our products are available on standard lead times, we felt **** ** *** ********* ** ***** **** *********** **** *** ** *** ************. We also want them to know about the elements that we put in place and that we’re committed to continuous improvement to ensure a robust delivery system into the future. [emphasis added]
* ** ***** **** ** * bullish **** *** **** *** *** end ** *** ******* ******** ********. As **** ** * **** ** bizarre ** *** ******** ******* ***** things *** ** ****, * *****, in **** *****, **** ****** **** waiting ** ******** ******* ** ***** after **** ******** **
***** *** **** * **** **** in *** *********, *.*. **** *** the *** ****** ************ ** *** 2022 ****** ****** *** ******* **** year, ** *********** ************ ******, **** ******* ******* sharply******* ***********:
**** *****, * ** ***** ****, after ************************ *** **** ***** ** ****, finally *********** *** ******** ** ** to **** ***** *********. *** ** AI *********, **** ** *** ****** solid ******** (*.*. ******* ********** ** **** ******** ***** Analytics ********) ******, ** ***** *** *****, Axis ***** ** ************ ***** ****.
*** ******, *** ****. *'* **** Hanwha ****** **** *** *** ********.