2 lessons: (1) media companies look for easy-to-make gimmicks (recall the Yolo Bro) and (2) readers should beware claims.
ASMAG is basing this on their website page views. They did this last year as well. Instead of thinking for a moment, or having someone on their staff that knows the industry, that maybe their page views do not accurately reflect popularity, they ran with the gimmick.
Like awards, which are easy to give out but are typically grounded in nothing, be critical about what you believe.