ASIS Editor-In-Chief Out

After 20 years at ASIS, the Editor-In-Chief of their publication, Security Management announced her resignation.

There has been a lot of talk in the last year of the value of ASIS, not just its...

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In 2011, ASIS generated $4.8 million in publishing. That's a non trivial part of their nearly $30 million in total revenue. I am not sure how ASIS recognizes / catgorizes revenue here, since the magazine is included in their membership fee. However, certainly a significant portion is from advertisement sales.

My question is: How can they go digital only without destroying their advertising base? My understanding is that manufacturers pay far more for print ads than they do for digital banners/ads/etc.