FIRST OF ALL : To IPVM, JH, and all of the 15,000 plus readers that I feel certain pay for subscriptions to this publication I would like to wish you ALL a wonderful, safe, and enjoyable Thanksgiving holiday and weekend!
To the IPVM staff, in spite of your critics, I believe that the true test of whether a service is provided is by the number of people who continue to subscribe to that service. In the Security and Fire industry, 15k subscribers paying around $200 a year would be a good revenue stream, and worth around 20 million dollars. Corporate memberships pay much more, so the 20 million valuation may be too low. The best and most valued consultants are easy are those whose experience is proven by their individual success in their area of expertise. One very excellent test and measure of expertise is the financial value of an entity they operate or run. Another validation is when that Financial value is combined with continued loyalty and growth. IPVM has proven itself in both ways, by setting out to do what has not been done by others in the industry. This is a true test and validation of professional success, in this or any industry. There are some who may be jealous. Instead of attacks without merits, compete by creating superior ideas, services, and results.
IPVM has over the last 5 years not played it safe. In fact they have made some serious enemies by bringing to light issues that our industry needs to address. We are after all in the Security and Safety business. It is a serious responsibility. We, like other professions are expected to provide direction, designs, and advice that are based on truth and have a responsibility to be as accurate as possible. In fact, like other professional industries we have to have obtain Errors and Omissions insurance to protect ourselves and our clients and assure we keep our clients best interests at heart.
Of course, as more investment has come into this industry, so have investors that are not concerned about or even realize they have a responsibility to do what is right. Their only motive is to create the best bottom line.
For this industry to stay on course, and provide the services required, objective reporting is necessary. Being open to the ideas of others with which we may not agree is not easy, but I believe John and his staff have done and continue to do a good job. They seem to learn from their mistakes, and a wise man said that the wisest man is the one whom learns from his mistakes.
The wonderful thing about the US, is that it is a free country, and if we don’t like something we don’t have to purchase it. We can speak our mind, and express our concerns. We can cancel a subscription. Something you can see in reading exchanges on this publication, and also in all public discourse is that when someone has no adequate answer for a challenge, they typically resort to misdirection, personal attacks, or even slander. Making statements or personal attacks without any substance or supporting evidence.
You might remember this happening in the elementary school yard. When someone had no good response to a statement or criticism, they would resort to a personal attack like “your mother has cooties”. It was an immature distraction that attempts to redirect others from logic and truth to bye creating an emotionally charged attack. The result then would be that all parties to forget the original point or truth that was being presented. No one should be afraid of the truth, it is after all an opportunity to learn.
Today and over the last few years it has become clear that there have been tremendous betrayals of trust. US integrators have been willing to or perhaps unknowingly sell products which may endanger their clients and even their own countries’ security. Security and safety products providing a useful service yet are like the trojan house, which hid inside a covert and malicious purpose.
Our industry and government should be excited and overjoyed to have these things discovered, brought to light, and stop them dead in their tracks. I believe by far the majority of the industry are happy, but also angry at the betrayal from manufacturers they had placed their trust, and their clients safety.
However those behind these actions are upset and an angry to have been found out. There plan a dangerous long game that requires concealment, misdirection and delays in order that they can retool, and create workarounds to allow them to continue their treacherous plans. They use financial influence, hire consultants, encourage their resellers to defend them, and hire attorneys to say anything possible that may cause confusion, deflect attention, and buy them time to redirect their efforts through other channels.
Publications supported by advertising dollars have a hard time maintaining objectivity since pointing out issues with a manufacturers products tends to discourage them from placing advertising dollars in the hands of their critics. Without enough advertising, no publication, or a very weak publication is the result..
I have only been a subscriber for a little over a year, and find the product reviews accurate, honest, and helpful. For over 50 years we have relied on Industry shows, visits with manufacturers, technical training programs and conversations with other industry business owners and their managers to add to our own 50 years in this business. With industry shows not being as wise to attend due to the CV19 issues, a publication like IPVM that provides objective reports, combined with industry virtual shows and seminars helps fill in that industry show gap. Also they can be attended when convenient, and revisited if needed. Of course our customers are often our very best source. In fact, the better we are understanding their needs, the better choices we can make in creation of services, products, and solutions that provide true value.
If we understand and do a good job meeting their needs, no marketing or sales efforts are required. Referrals become our major and eventually our only source of clients. When talking to some of our most successful clients, we find their customer acquisition cost is often ZERO due to growth resulting entirely from referrals. Providing excellent services results in new business with no marketing or sales cost. For those companies, all of their time and resources are invested in delivering services and meeting the demands of consistent and steady growth. This is especially true in the RMR based industries.
When someone sets out to ‘take down’ a company it serves no purpose, unless that company somehow is interfering or harming them in some way. So the question that needs to be asked, is WHY would someone be an enemy and want to spend time and energy discrediting someone who is doing their best to present the truth, and always opens their reports to public discussion, even if it results in harsh and unjustified criticism? Who does it serve?
I am afraid the answer is obvious. Poke the bear, or in this case, the “dragon”, and be prepared an angry flaming response when that reptile feels the pain of truth. It happens, and is happening more and more over the last few years. The good news IPVM, is that you are not alone. The 15,000 plus subscribers you already have, include some powerful and influential allies who can and do pitch in by encouraging others in the industry to subscribe. To increase that group, additional free subscriptions could be provided to all State and Federal Government legislators, as well as all agencies whose responsibilities include the Security and Safety of the Nation and it’s citizens. They rely on outside sources for information, and yours can be a great resource. Just a thought.
So I would like to say to John and the IPVM Staff …. GREAT JOB doing the hard thing, and being willing to be unpopular with those who want to hide the truth. The industry, and your subscribers throughout the world appreciate it, and show it each time they renew their subscription.
John, it is our prayer that your publication will be blessed and not only thrive, but reach a level of growth you never thought possible. Keep up the good work!
And to all of you who reads or participate in this publication, and to all of your your friends and families .. may you have have an incredible, wonderful, and SAFE Thanksgiving Weekend !