I think there are two markets for this stuff: Older folks (talking Boomers) - particularly those with decreased mobility-- NEED these products (whether they know it or not). Question is: what is their tolerance for technology; as long as things work well (and i mean perfectly) these products may look attractive. The commercials look great, but the challenge comes with all the devices and setups needed to support the products. What is simple to you and I, may not be so simple to most of the rest of my generation. I think this is a market where integrators could find some success. Problem is, there seems to be no adverts targeting this market (remember "help I've fallen and cant get up").
The second is the generations after. These folks will grow up with AI and a much higher tolerance for technology gone wrong. In my view, most of the installs will be DYI and the integrator will be relegated to customers with more income or less skills. You can see evidence of this by the rise of these DYI products at places like Home Depot.
So yes i think there is a huge market for these products.... whether or not the buyers know it yet. Product adaption of smart technology will continue to evolve; and integrators will have to evolve with it if they want to participate.