Subscriber Discussion

Are Home Owners Really Interested In Door Locks, Thermostats, Etc?

UI
Undisclosed Integrator #1
Jan 19, 2018

Granted we just entered this market and learning the ropes, but it seems like most people are not interested in all of the accessory items like locks, thermostats, etc. Nor do they really seem to get excited about the alarm.com platform. Some do, but not willing to pay more for it.

 

Do we just suck at selling?

(1)
Avatar
Daniel S-T
Jan 19, 2018

I feel like a lot of people are interested, until they see the price tag. That's been my experience, but I do live in a city that likes to boast about how cheap we all are.

JH
John Honovich
Jan 19, 2018
IPVM

The doorbell camera seems to be the hottest home security accessory currently. Related ADT: "80% Of What Customers Ask For Upfront Is A Camera"

JE
Jim Elder
Jan 19, 2018
IPVMU Certified

I think there are two markets for this stuff: Older folks (talking Boomers) - particularly those with decreased mobility-- NEED these products (whether they know it or not). Question is: what is their tolerance for technology; as long as things work well (and i mean perfectly) these products may look attractive. The commercials look great, but the challenge comes with all the devices and setups needed to support the products. What is simple to you and I, may not be so simple to most of the rest of  my generation. I think this is a market where integrators could find some success. Problem is, there seems to be no adverts targeting this market (remember "help I've fallen and cant get up"). 

The second is the generations after.  These folks will grow up with AI and a much higher tolerance for technology gone wrong. In my view, most of the installs will be DYI and the integrator will be relegated to customers with more income or less skills. You can see evidence of this by the rise of these DYI  products at places like Home Depot.

So yes i think there is a huge market for these products.... whether or not the buyers know it yet. Product adaption of smart technology will continue to evolve;  and integrators will have to evolve with it if they want to participate. 

 

 

 

(2)
AM
Albert Matthes
Jan 20, 2018

Many customers are interested in the above products especially if you show them the benefits and can give them a monthly package deal. Alarm.com has a great training program and their tech support is knowledable. Our biggest seller is doorbell cameras and z-wave locks.

(1)
UI
Undisclosed Integrator #1
Jan 20, 2018

We are on the ADC platform, and my rep told me cameras are the hottest thing now.

Avatar
Sean Nelson
Jan 20, 2018
Nelly's Security

definetely. it adds some fun and value to an otherwise boring alarm system.  

UI
Undisclosed Integrator #2
Jan 21, 2018

While I might be an outlier, I certainly am interested in lower end DIY smart homes locks, thermostats, etc.  I believe there are many others.  The challenge you may face is there are some really easy DIY items out there.  There are absolutely people who others have pointed out in this thread that are prime demographic for you - baby boomers.

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