Alarm Expert "Absolutely Floored" About DIY Systems

An alarm expert is 'absolutely floored' to see that DIY alarms systems are a real threat.

My goodness - security alarms are a super low growth, high profit, high sales cost structure, offering with a terrible reputation and questionable effectiveness. This is custom made for disruption for new tech entrants.

Alas, here is what the founder of

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"****** ******** **** **, **** **** ** *** ********, *** been * *** ********* ***** *** ********* ** *** ***** he ******** ****** **** * ******* **** *********** ** ********* these ***** ** *******. ** ******* **** **** *******, ** soon ******** **** *** ** *** ********* *** ********* * DIY ****** ** ******* *** **** *** **** *** **** was ** **** ** ******* ** ******* *** ***********, ** was **** ******** **** *** *** *** **** ** *** of *** ************. *******, ****** **** ** *** “********** *******” when ** ******* **** *** ******** ********* ***** ** *** company ** *** ******* **** **** ***** **** ***** ** traditional ***** *******."

***** *** ******* *** *** **** ********* *** * ******* that **** ****** ****** **** ** *** ******.

** *** **** ******, ***** ** ***** ** ** ********, multi-hundred ******* '***' ***** ********* **** ********* *** ***** **********. It's ** ******* *********** ** *** ****** ** **** ************.

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* *** ** ********* *********** **** ******* ******** *** ***** to ** "*******" ** *** **** * *****. * ****** for *** *** *** **** ****** * *** ********** ******* it *** ***** ***** *** *********. ***** *'** ***** ** I ***'* ****** **** **********. * *** **** *** **** market ******** ** ******* ** *** **** ****** **** ********* from *** *** ********* *** ***** *** ****** **** ****** to *** *** *******. *** ** *** **** ******* * decided ** ***** **** **** ** *** ********.