IPVMU Certified | 04/27/16 10:40pm
This is really interesting, thanks for sharing.
They basically rip on the alarms market (starting at 2:44) being full of uneducated, unwise, and marginal salespeople.
"Our guys are into college, into education, they are investing their money, it is not just about buying cars and clothes and things like that."
Todd Petersen does not approve this message....
The video on how to sell alarm systems:
Dotted Line from Elite Security on Vimeo.
All I can say is ......Damn.
Related: Taylor sells home alarm systems door-to-door, and he is the devil, lying, manipulating, and preying on customer’s fears push a product.
How common is this behavior? How hard is it to be successful on the residential alarm side without matching these terrible tactics?
Off topic a little,
A good friend of mine called me just last night and told me about the sales guy that knocked and was from "your" alarm company and just wanted to come in, take a look around and make sure everything was okay. Generic shirt etc. It never stops. I asked him did he sign anything....
I live in Utah and no joke...had 4 different pest control companies knock on my door in the past 3 days. Out my window right now I can see the new Vivint Solar high rise building. As long as there are Mormon missionaries, I'd expect there to be all sorts of new door-to-door companies started selling some sort of monthly RMR service.
I don't think it's about the product/service being sold as much as it is about the access to the sales force that knows how to work hard, looks professional, and are driven. In my neighborhood, there are 25-30 year olds building massive 10,000 sq. foot party homes all over the place. Essential oils, solar, alarm systems, Internet services, TV services, Mormon scripture cartoon DVDs (1 per month), gym memberships, weight loss programs...
Doesn't seem to matter the product or service, these guys are getting rich fast if they are able to recruit summer sales talent out of the local universities (BYU, University of Utah, Utah State, Utah Valley University, Southern Utah University, BYU-Idaho, Idaho State...).
The recruiting game is crazy. It used to be about throwing a pizza party in the late winter and signing up people to sell for the summer. Now these guys are taking potential sales guys on crazy trips across the world spending millions a year to get their sales forces together. I saw at least 6 people in my neighborhood at the Super Bowl this year either recruiting or being recruited on my FB feed. It's nuts.