ADT: "Worst Year We Have Seen So Far"

JH
John Honovich
Jan 17, 2015
IPVM

ADT may not be going out of business, as they have broadcasted, but, by their own admission, they are hurting.

Watch the video:


What I don't get is why ADT is promoting this so heavily. Is it really that big of an issue for them?

(1)
TC
Trisha (Chris' wife) Dearing
Jan 17, 2015
IPVMU Certified

In what way are they promoting it heavily? Do you think 20/20 was manipulated into making this?

If somebody came to my door now and said they were from ADT I might give them a hard time until they proved it. Once they proved it though it would be hard not to talk to them for a bit.

btw: Tyco sales up 30%, according to latest top 50 list.

JH
John Honovich
Jan 17, 2015
IPVM

Manipulated? No, This has the markings of ADT's PR people setting this up / nurturing the segment. 20/20 didn't beg ADT to do this.

As for Tyco, Tyco is a separate company from ADT. Why are you citing Tyco's growth as a counter to ADT's claim?

Btw, Tyco's growth number there (2013) includes the acquisition of Exacq. Not sure if 30% is right, but it's definitely skewed by the acquisition.

TC
Trisha (Chris' wife) Dearing
Jan 17, 2015
IPVMU Certified

So they are seperate. I didn't see ADT on the list, and did see TYCO, though I now see they are listed as "Tyco Security Products".

I wonder why ADT didn't submit, they could have made the top ten with ADT, assuming they qualify under intrusion detection...

JH
John Honovich
Jan 17, 2015
IPVM

We're getting off topic, but you are putting too much weight into that list. Also, ADT is primarily a service provider not a manufacturer.

KL
Keefe Lovgren
Jan 19, 2015
IPVMU Certified

John, perhaps ADT is wanting people to perceive them as the victim. This seems all too common in the home monitoring industry. I would imagine that Alarm.com is not too happy with Choice Home Protection after seeing this video.

SS
Scott Simmons
Jan 19, 2015

I believe the quote "worst year we have seen so far" was referring to the number of "lying and swindly people" switching over accounts. I don't think this necessarily reflects to their overall sales or health.

JH
John Honovich
Jan 19, 2015
IPVM

Yes, they are definitely talking about hostile / unethical account takeovers. What's not clear is how much of an impact this is having on their business overall.

That said, ADT's revenue growth rate is in the 0-5% range so they are in a low growth environment to start with.

UM
Undisclosed Manufacturer #1
Jan 19, 2015

My guesses:

First reason ADT promotes this is to educate its customers to beware of these tactics.

Second reason, I suspect, is ADT will push for legislation preventing this tactic in the future.

U
Undisclosed #2
Feb 15, 2015
IPVMU Certified
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