Subscriber Discussion

ADT Vision Clouded By ADT Arrogance?

Is ADT vision clouded by ADT arrogance? They just announced another new service from their new “Mobile Security Group”, which we believe is a PR distraction away from the nasty PR caused by national exposure of an employee “peeping tom”, at an ADT residential remote video customer. This time the diversion is focused on “mobile app help buttons” for the personal safety of thousands of INSTACART shopping and delivery persons. Last time the PR distraction was with LYFT Ride Sharing, with a similar mobile security service. Success of the program will absolutely require a silent partnership and high credibility with law enforcement, but credibility is very low, thus slow or no emergency response, diluting the effectiveness or entire program. Low credibility is industrywide, not just ADT, caused by decades of self-serving error/false alarms that consume up to 20% of police budgets. Source: Lee Jones; Support Services Group

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They just announced another new service from their new “Mobile Security Group”, which we believe is a PR distraction away from the nasty PR caused by national exposure of an employee “peeping tom”...

Lee, do you think that ADT intentionally holds these new services back just in case of a PR emergency, or do they write them on-the-spot, and then fine-tune them to the specific scandal?

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They will invent it, or buy it, to match the PR need. And how it fits with Apollo.

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so maybe after a few more ”peepers”, they'll have a decent product.

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Okay ADT Employees... Who is ready to take one for the team?

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If you think that ADT strategically release products/services to distract from bad PR, you simultaneously overestimate them and perhaps don’t fully understand length of large company product release cycle. For a very organized company would be very difficult to time.

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