Most amazing part of the investment is that the CEO of the startup insults ADT, after receiving the money:
"The big problem with ADT is that people are paying $50 a month and they’re not using it. They realized that the future of security isn’t just on the home but that follows you around, and we’re enabling all of that for them."
That's how much ADT is respected.
The startup is Life360, and here is a 90 second video on what they are doing:
It's an app that lets you know where your family members are plus allows you to chat with them. They claim 40 million total families using it or at least registered or claimed, whatever one may believe.
People seem to like it as they have 170,000+ Google Play store reviews with an average of 4+ stars.
Funding and Revenue
Life360 has raised over $75 million, mostly recently a $50 million round where ADT contributed 1/2.
Almost no one is actually paying for this but Life360 has added a Premium tier for $50 per year that adds 24/7 live assistance, roadside assistance, unlimited 'places' and $100 if your phone is stolen.
What Do You Think?