ADT is getting lots of visibility from CES and the purchase of Defenders. They introduced lots of shiny new toys for their new residential toybox. Was it smart marketing, or was it a diversion? We believe it was a diversion, as they could be planning their departure from the residential “deterrent” alarm market. Now ADT too fragmented… everything for everybody, all the time, everywhere, residential and commercial. But the critical glue is missing, necessary to hold the basic business models together… timely site-response, public or private, when their private property deterrent alarm system calls for help. Customers pay premium fees (RMR) for someone to come to the site, not just a meaningless phone call. Historically, local police would make the courtesy site-response, on-demand by the monitoring center, but this courtesy police response to deterrent systems is going away or already gone…. systemic across North America. Some people call it deception. How will ADT/Apollo workaround this one…. maybe more surprises to come?
Source: Lee Jones; Support Services Group.
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ADT At CES A Diversion?
LJ
Lee Jones
Jan 08, 2020JH
John Honovich
Jan 08, 2020Brian Karas
Jan 08, 2020*** *** **** ** *** *** years ************. * ***'* *** *** this **** ***** ******** ** * "diversion".
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