ADT CMO Jamie Haenggi with an interesting comment here:
In sales interactions I have listened to, almost 80% of what customers ask for upfront is a camera. Almost before the rep could get to anything, the customer is asking for the camera. I would say 80% or 90% of those requests are for an outdoor camera.
That is similar to what ADT's CEO Tim Whall said recently about doorbells:
doorbells selling like hotcakes, everyone wants a doorbell
Interesting to see the high deman on the consumer side. Curious how much the alarm companies like ADT are capturing vs the big box retailers selling video surveillance kits...