ADT: "80% Of What Customers Ask For Upfront Is A Camera"

ADT CMO Jamie Haenggi with an interesting comment here:

In sales interactions I have listened to, almost 80% of what customers ask for upfront is a camera. Almost before the rep could get to anything, the customer is asking for the camera. I would say 80% or 90% of those requests are for an outdoor camera.

That is similar to what ADT's CEO Tim Whall said recently about doorbells:

doorbells selling like hotcakes, everyone wants a doorbell

Interesting to see the high deman on the consumer side. Curious how much the alarm companies like ADT are capturing vs the big box retailers selling video surveillance kits...

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