ADI Standardizes On Milestone

JH
John Honovich
•May 23, 2014
IPVM

The Milestone May 2014 newsletter trumpets:

"ADI standardizes with XProtect Express"

Milestone has been pushing aggressively into the low end of the market and no better place to reach it than ADI.

As Milestone explains, "ADI turned to Milestone for support." With the end result being, "ADI has been rolling out Milestone XProtect Express to its 100 branch locations across North America."

This may be a good marketing move for Milestone simply because it gets ADI branch people more familiar and engaged with Milestone's software. It could then help counter people recommend Milestone. Milestone acknowledges as much, "Milestone has another 100 customer references across the market that are speaking with security dealers every day."

Even if Milestone had to pay ADI for the privilege, it might wind up being a good deal.

RW
Rukmini Wilson
•May 23, 2014

Good deal regardless. This stuff is so quickly installed, configured and tested that you can actually announce the deal as well as deploy 100 branches in little over the time it takes to write one sentence:

ADI has been rolling out Milestone XProtect Express to its 100 branch locations across North America.

Whoa, sounds like a big project, how is it going?

ADI uses the XProtect VMS software to manage all their security cameras and secure the indoor and outdoor environments of all their branch locations.

That was quick! Do you think a formal RFP, Request for Payola actually went out and then basically a reverse auction was held? What's next preferred camera? Card reader? Cable?

JH
John Honovich
•May 23, 2014
IPVM
In reply to Rukmini Wilson

"Do you think a formal RFP, Request for Payola actually went out and then basically a reverse auction was held? What's next preferred camera? Card reader? Cable?"

Don't give ADI any ideas....

Avatar
david tonsberg
•May 26, 2014
Security Reps

Maybe just a clever reverse marketing trick so the industry and manufacturing community could believe that ADI is really an agnostic supplier and distributor.

It is unknown to me why a security dealer wants to support his competitor by buying from Honeywell. Isn't Honeywell is a contractor, a distributor (ADI) and a manufacturer of Video and Access Control Solutions?

JH
John Honovich
•May 26, 2014
IPVM
In reply to david tonsberg

"Isn't Honeywell is a contractor, a distributor (ADI) and a manufacturer of Video and Access Control Solutions?"

I think the answer to all 3 is yes but it's not as if they are a major / direct contractor to the type of business that heavy ADI dealers typically go after. Beyond that, their real niche seems to be the only (or one of just 2 or 3) local security equipment stores in each area.

Avatar
Daniel S-T
•May 27, 2014

I don't think Honeywell does much installing of security anymore. They sold off their protection services brand years ago to ADT.

Though I did hear their Building Services branch has begrudingly been installing some to go with their building automation.

JP
Jason Pfau
•May 27, 2014
IPVMU Certified

Counter people are not the influence of ADI anymore really, their systems group has far more sway in my opinion.

In reference to the earlier statement, Honeywell sold to HSM, which then was sold to Stanley. ADT didnt pick up anything of Honeywell.

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