ADI Adds "ADI Pro" House Brand, What Happens To WBOX?

Over the past decade, a major initiative for ADI is selling more of its own private labelled brands and correspondingly less of manufacturer's brands (starting in 2015). More recently, ADI financials show strong revenue and profit growth in these brands. Of course, this has come with issues, including ADI recently stopping white labelling Dahua.

ADI has announced a new house brand called "ADI PRO" as described below from its own marketing:

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*** ******* **** ******* ** ******** by ********** *** ****, *** ** December **** ***** *** *** ******* cable. **** ***** **** ** *** who **** **** **** ** **** the ******* ** **** ******** ********* by *** *** ** *** ****. The*** *** ******** *** ** ****** here.

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** *** ******* ** ****** *********, it ***** ** ****** **** * name ** ********* ******* ** ***** to ********* ***** ******** *** *** influence ******** ***********. *******, *** ******* and ***** ** *** ******* ****** are ********** **** ********* ** *********** its *******. ** *** **** ** ADI ********** ***** ***** ***** ******** from **** ** *** ***, **'* possible **** *** ****** ** **** could **** ** ****** ***** *** products **** *** *** ***** *** potentially ******* ******** ***********. *******, *** success ** *** ********* ******** **** ultimately ****** ** ***** ******* *** how **** **** **** *** ***** of *********, ***** *** ********* ******* unchanged ** ***** ** ** ******** change ** *** ******** *******.

**** ****** ** *** ***** **** will **** ** *** ***** ***** sales?

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*********** ****. ***** ***** *** ************************** ** ************ *** *** ***** solely ** *****, ** **** ** ADI *** ***** ** *****, ****'** give ** * **.

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*'** ***** * *** ******** **** I **** ** ***'* **** ******* for * *-*** ******* *** ***** no ****** **** *** ****** *****. They **** **** ** ** ********* certain ******** ***** *** ***** **** Avarro **** ** **** ******.

**** * ********* *********** * ***** it's * **** **** *** ** makes ****** ********** ** ** **** the **** **. ***** *** **** W-Box/ADI ***/****** ******** * ***** ***, others * ***** ***. ***** ***** is ********** *** ****** **** *** is *********** ** **** ****; * have ********** ****** ************** *** *** **** ** **** the ***** ** ***** ** ****. The ****** ** **** **** *** forget ***** ******* **** ** ** the ****. **** ********* ** *** other **** **** ** ********* *** cables **** ** **** *****.

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*** *** *********** ***** ** ** swayed ** * ****** ** **** from **** ** *** *** *** cable, ******, *** **** ********** **** of *** **** ****. ** ** more ** * ***** ******* ** me ** **** ******* *** ******* a ****** ******. ***** ** *** hell ***** ** * *** ****** the **** **** ******.

* ***** *** *** **** ****** being ********** **** ** ** * customer ****** ***** **** ** ** a ******* **** *****. ********* ** is ** ********* ** ** ** a ***** ** ***** *** ****.

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* *** **** *****.

* ** ******* *** **** ***** equity '****' *****? * ****, *** it ****** **** *******? * ******* WBOX *** **************** *** ******* *********-**** gear. ** **** *****?

*'* *** ****** ** *** ** isn't * **** **************** ** ***** another ****/*****/*** ***, *** ** *** same ****, ** ***'* **** ********* (or *** ***** **** **** ***-**** clout) ******** ******* *** **** ** something ****.

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******** *** **** ** ******. *** was "* ***" *******? * ******* a **** ** "***** ***" *** it ******** ***** ***** **** *** get **. ** *** ****** ***** to ** * ****** *********** ** I ***'* *** ** ****** **** equity.

** ***** *** ***** ** ** keeping ****/**** ******* *** ****.

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*** *** "* ***" *******? * presume * **** ** "***** ***" but ** ******** ***** ***** **** the *** **

****'* * **** *****. *** **'* PRO, ******* ** *** **'* "***" quality, ****** **** ** ***** ********* think ** ** ** ***** ****** quality.

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*** *** ****** ** **** #'* yet *** **** - **** ** know **** *** *** ****. ** got *** * ***** * *** to ** ** *** **** ****** to **** *** **** * *** looking *** ** * ***** **** it ** *** *** ******* ** buy **.

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***, **** ****** ** ****** **** them ****** ********* **** *****, **** Alarm ******, ********, *******, ******, ******** blocks.

**** *** ****** ****** **** **** is ** **** ****, **** **** make ** ********* *** ** ** locate ** **** **** * **** to ******** ****.

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***** ******

******* ********

***** ****

********** *****

******** ********

*** ***

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*** *** ********** *****, ***'* ****** supplier ** ***:

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