ADI Adds "ADI Pro" House Brand, What Happens To WBOX?

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John Scanlan
•Jan 12, 2023
IPVM • IPVMU Certified

Over the past decade, a major initiative for ADI is selling more of its own private labelled brands and correspondingly less of manufacturer's brands (starting in 2015). More recently, ADI financials show strong revenue and profit growth in these brands. Of course, this has come with issues, including ADI recently stopping white labelling Dahua.

ADI has announced a new house brand called "ADI PRO" as described below from its own marketing:

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*** ******* **** ******* ** ******** by ********** *** ****, *** ** December **** ***** *** *** ******* cable. **** ***** **** ** *** who **** **** **** ** **** the ******* ** **** ******** ********* by *** *** ** *** ****. The*** *** ******** *** ** ****** here.

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** *** ******* ** ****** *********, it ***** ** ****** **** * name ** ********* ******* ** ***** to ********* ***** ******** *** *** influence ******** ***********. *******, *** ******* and ***** ** *** ******* ****** are ********** **** ********* ** *********** its *******. ** *** **** ** ADI ********** ***** ***** ***** ******** from **** ** *** ***, **'* possible **** *** ****** ** **** could **** ** ****** ***** *** products **** *** *** ***** *** potentially ******* ******** ***********. *******, *** success ** *** ********* ******** **** ultimately ****** ** ***** ******* *** how **** **** **** *** ***** of *********, ***** *** ********* ******* unchanged ** ***** ** ** ******** change ** *** ******** *******.

**** ****** ** *** ***** **** will **** ** *** ***** ***** sales?

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Brian Rhodes
•Jan 12, 2023
IPVMU Certified

*********** ****. ***** ***** *** ************************** ** ************ *** *** ***** solely ** *****, ** **** ** ADI *** ***** ** *****, ****'** give ** * **.

UI
Undisclosed Integrator #1
•Jan 13, 2023

*'** ***** * *** ******** **** I **** ** ***'* **** ******* for * *-*** ******* *** ***** no ****** **** *** ****** *****. They **** **** ** ** ********* certain ******** ***** *** ***** **** Avarro **** ** **** ******.

**** * ********* *********** * ***** it's * **** **** *** ** makes ****** ********** ** ** **** the **** **. ***** *** **** W-Box/ADI ***/****** ******** * ***** ***, others * ***** ***. ***** ***** is ********** *** ****** **** *** is *********** ** **** ****; * have ********** ****** ************** *** *** **** ** **** the ***** ** ***** ** ****. The ****** ** **** **** *** forget ***** ******* **** ** ** the ****. **** ********* ** *** other **** **** ** ********* *** cables **** ** **** *****.

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Steve Stowe
•Jan 13, 2023

*** *** *********** ***** ** ** swayed ** * ****** ** **** from **** ** *** *** *** cable, ******, *** **** ********** **** of *** **** ****. ** ** more ** * ***** ******* ** me ** **** ******* *** ******* a ****** ******. ***** ** *** hell ***** ** * *** ****** the **** **** ******.

* ***** *** *** **** ****** being ********** **** ** ** * customer ****** ***** **** ** ** a ******* **** *****. ********* ** is ** ********* ** ** ** a ***** ** ***** *** ****.

(1)
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Brian Rhodes
•Jan 13, 2023
IPVMU Certified
In reply to Steve Stowe

* *** **** *****.

* ** ******* *** **** ***** equity '****' *****? * ****, *** it ****** **** *******? * ******* WBOX *** **************** *** ******* *********-**** gear. ** **** *****?

*'* *** ****** ** *** ** isn't * **** **************** ** ***** another ****/*****/*** ***, *** ** *** same ****, ** ***'* **** ********* (or *** ***** **** **** ***-**** clout) ******** ******* *** **** ** something ****.

(1)
UI
Undisclosed Integrator #1
•Jan 13, 2023
In reply to Brian Rhodes

******** *** **** ** ******. *** was "* ***" *******? * ******* a **** ** "***** ***" *** it ******** ***** ***** **** *** get **. ** *** ****** ***** to ** * ****** *********** ** I ***'* *** ** ****** **** equity.

** ***** *** ***** ** ** keeping ****/**** ******* *** ****.

(2)
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JH
John Honovich
•Jan 13, 2023
IPVM
In reply to Undisclosed Integrator #1

*** *** "* ***" *******? * presume * **** ** "***** ***" but ** ******** ***** ***** **** the *** **

****'* * **** *****. *** **'* PRO, ******* ** *** **'* "***" quality, ****** **** ** ***** ********* think ** ** ** ***** ****** quality.

(2)
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Steve Stowe
•Jan 13, 2023
In reply to Undisclosed Integrator #1

*** *** ****** ** **** #'* yet *** **** - **** ** know **** *** *** ****. ** got *** * ***** * *** to ** ** *** **** ****** to **** *** **** * *** looking *** ** * ***** **** it ** *** *** ******* ** buy **.

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Steve Stowe
•Jan 13, 2023
In reply to Brian Rhodes

***, **** ****** ** ****** **** them ****** ********* **** *****, **** Alarm ******, ********, *******, ******, ******** blocks.

**** *** ****** ****** **** **** is ** **** ****, **** **** make ** ********* *** ** ** locate ** **** **** * **** to ******** ****.

U
Undisclosed #2
•Jan 13, 2023

***** ******

******* ********

***** ****

********** *****

******** ********

*** ***

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JH
John Honovich
•Jan 27, 2023
IPVM

*** *** ********** *****, ***'* ****** supplier ** ***:

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(1)
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