I believe this is another case of false advertising.
How could "Made in the USA" be a bad thing?
Bad move if someone calls them out on it and they're held accountable. Good move if they get away with it (they will).
In our experience no one ACTUALLY cares about American ownership, American assembly, or American anything. In a conversation socially, sure, they'll say they prefer American. In real life, speaking with dollars, they prefer Chinese.
Until the government does something to protect Americans it really doesn't matter. No one actually cares.
I dont think it really means anything anymore.
Many if not most manufacturers are multinational entities, selling and manufacturing in dozens of countries across the globe.
There tends to be a very antiquated mindset among many who see things in the old way of "American companies" vs. "Foreign companies". In today's world, you can buy a "German" Volkswagen built in Tennessee by American workers, and you can buy an "American" Dodge Challenger built in Ontario Canada by Canadian workers.
Axis Cameras is a Swedish company owned by a Japanese conglomerate and manufactures in Mexico! Yet none of that changes the fact that on balance they produce a world-class product.
Axis---> World Class product= ?