According to this report, "an individual post will run $12,000. Minimum activation cost is $50,000." I am not sure of the value but the cost strikes as about what a major publication would charge.
It's at 4,000 reads right now. I am curious what it gets to. 4,000 is great for security trade magazines. On the other hand, Gawker readers are not a highly targeted group for surveillance purchasing.
Btw, sponsored content is not much different than what many security mags do - though with them it is often more underhanded - an indirect pay for play.