ASIS...
Read the full report here
Subscriber Discussion
ASIS Offering Custom Research For Manufacturers
Dan Gelinas
Nov 05, 2018JH
John Honovich
Nov 30, 2018Pivot3 is now doing this with ASIS but the survey makes no sense. They let integrators and consultants answer it:
But many of the questions are not sensible / applicable to integrators or consultants like:
Sure you can use whatever results for marketing but the answers are not going to be accurate.
U
Undisclosed #1
Nov 30, 2018What do you make of this graphic?
Was there two questions, one asking you what mag you use and one asking which one you don’t read? Or did they just subtract from 100%?
And is Security Technology Executive really number 2 at 22%?
JH
John Honovich
Nov 30, 2018Hard to tell who they surveyed, the "2018 Reader Profile Study" is only mentioned once in the media kit with no further details that I can find.
It is interesting that their question was explicitly targeted at 'print publications' which are increasingly anachronistic.
I can say, just given what Security Management magazine covers, it may be somewhat useful to end users but I don't many integrators nor manufacturers get much benefit of their reporting.
U
Undisclosed #1
Dec 01, 2018Hard to tell who they surveyed...
Maybe they asked ASIS members if they they read the ASIS magazine?
We have the ability to tap into the entire ASIS database of members and prospects for fielding...
JH
John Honovich
Dec 01, 2018asked ASIS members if they they read the ASIS magazine?
Yes, that's a reasonable assumption. This is akin to the 2014 SIA 'marketing study' where they surveyed lists of trade magazine subscribers whether they read trade magazines...
New discussion
Ask questions and get answers to your physical security questions from IPVM team members and fellow subscribers.
Newest discussions