X
Get all access to the world's best video surveillance information.
Logo
Free-book-promo-680-70

Lying At Arecont Vision

File this under shocking not surprising in the least. A security blogger has caught Arecont in an obvious lie with their recent advertisement.

In the ad, they show an overview of a cafe. Within the overview are two circles - a larger one connected to a smaller one that presents a zoomed in view of a cashier handing a bill to a customer.

big small circles

However, looking at the circles side by side, they are clearly not the same image:

--

If you are selling image quality and you say it's an 'actual' image, perhaps you should actually show the 'actual' image from the scene presented (the cafe overview).

The blogger concludes:

"Arecont Vision, I implore you to pull this ad or re-shoot it and do it properly."

I second that but let's be realistic. This is Arecont Vision we are talking about. Under their scale, this doesn't register. Does it even compare to their fallacious megapixel math?

I am happy to see more people speak out. This is what the industry needs to fight back against an industry dominated by malicious manufacturer marketing.

Update

Arecont has now released the 'actual video' from the ad. Take a look:

This confirms how deceptive the ad is. A 5 foot wide FoV covering 2 cash registers is misrepresented with an overview shot of the entire cafe.

Plus, you can see a flash above the FoV go off at 32 seconds which raises the question whether the 'actual image' is from a DSLR not an actual Arecont camera. Not the actual scene represented, maybe not even the actual camera being sold, etc...

[Update: Arecont now reports the 'actual image' in the large circle is from an Arecont camera but that the overview image is not from an Arecont camera.]


Author: John Honovich, Published on Nov 27, 2012
Comments : PRO Members only. Login. or Join.



Other Updates on Arecont Vision

Arecont Needs a Reset Button and a Clue on Nov 15, 2013
Given Arecont's horrendous reputation for quality and reliability, you would think they would mak...

Kudos to Arecont! on Jan 26, 2013
Over the last few years, IPVM has repeatedly criticized Arecont Vision; Most recently was Arecont...

Spam, Twinkies and Arecont on Dec 20, 2012
Measuring ROI can be difficult but Arecont Vision is proposing a new simple metric to do so. Call...

Arecont Tests Firmware on Oct 09, 2012
The tech gods must be smiling at the recent Arecont Vision 'news'. The brave journalists at Secur...

Arecont WDR Cameras Examined on Mar 31, 2012
Arecont Vision has once again set new low price levels, this time with the announcement of wide d...

Arecont Vision's Growth Slows Significantly on Mar 25, 2012
One of the world's fastest growing surveillance companies, Arecont Vision's growth rate slowed si...

Arecont's New D4SO Outdoor Dome Cameras on Sep 14, 2011
In September 2011, Arecont revealed two new additions to their product line, the D4SO outdoor dom...

Arecont's MegaDome Version 2 on Sep 14, 2011
The second release revealed by Arecont for ASIS 2011 is a new version of their MegaDome series of...

Arecont Vision Revenue and Growth Examined on Aug 23, 2011
In this note, we examine the revenue and growth of US megapixel manufacturer Arecont Vision - a c...


Most Recent Industry Updates

Top 5 Access Control Problems on Jul 21, 2014
Here's what integrators say are their 5 top problems with electronic access control: High cost...

VMS Webinar Series - Milestone, Avigilon, NUUO, OnSSI, Network Optix on Jul 21, 2014
Over the next month, each Monday at 11am EDT / 15:00 GMT, IPVM will be hosting a webinar on a dif...

Milestone Sues Hawk on Jul 18, 2014
Last year, an inventor / troll said they were going to sue end users for violating a patent they ...

Surveillance Camera Imager Tutorial on Jul 17, 2014
Imagers - CCD, CMOS, 1/2", 1/4", big pixels, small pixels, etc. In this tutorial, we explain the...

Conduit for Surveillance Explained on Jul 16, 2014
Cameras frequently need conduit to protect wires and cables connecting them to the headend / reco...

What If Axis Acquired Genetec? on Jul 16, 2014
The shocking acquisition of Milestone by Canon and the rapid ascent of 'solution' provider Avigil...

HD Video: IP vs Analog on Jul 11, 2014
In the past, the only way to get megapixel / HD was to use IP. Now, a crop of alternatives are em...

Favorite Access Control Credentials on Jul 11, 2014
When it comes to the most popular way to unlock a door, which access credential type holds the fa...

Maglocks - Who Uses And Hates Them on Jul 10, 2014
Many integrators hate maglocks. However, they are a common sight on many controlled openings. But...

Axis Q2 2014 Growth Up But on Jul 09, 2014
Axis' seesaw growth continues. After Axis missed and profits sank in Q1 2014, the second quarter'...