X
Get all access to the world's best video surveillance information.
Logo
680-70-2015-free-banner

Lying At Arecont Vision

File this under shocking not surprising in the least. A security blogger has caught Arecont in an obvious lie with their recent advertisement.

In the ad, they show an overview of a cafe. Within the overview are two circles - a larger one connected to a smaller one that presents a zoomed in view of a cashier handing a bill to a customer.

big small circles

However, looking at the circles side by side, they are clearly not the same image:

--

If you are selling image quality and you say it's an 'actual' image, perhaps you should actually show the 'actual' image from the scene presented (the cafe overview).

The blogger concludes:

"Arecont Vision, I implore you to pull this ad or re-shoot it and do it properly."

I second that but let's be realistic. This is Arecont Vision we are talking about. Under their scale, this doesn't register. Does it even compare to their fallacious megapixel math?

I am happy to see more people speak out. This is what the industry needs to fight back against an industry dominated by malicious manufacturer marketing.

Update

Arecont has now released the 'actual video' from the ad. Take a look:

This confirms how deceptive the ad is. A 5 foot wide FoV covering 2 cash registers is misrepresented with an overview shot of the entire cafe.

Plus, you can see a flash above the FoV go off at 32 seconds which raises the question whether the 'actual image' is from a DSLR not an actual Arecont camera. Not the actual scene represented, maybe not even the actual camera being sold, etc...

[Update: Arecont now reports the 'actual image' in the large circle is from an Arecont camera but that the overview image is not from an Arecont camera.]


Author: John Honovich, Published on Nov 27, 2012
Comments : PRO Members only. Login. or Join.



Other Updates on Arecont Vision

Arecont Monster Raise - $80 Million on Dec 01, 2014
In the biggest private surveillance industry fundraising event we have ever seen, Arecont Vision ...

Arecont Needs a Reset Button and a Clue on Nov 15, 2013
Given Arecont's horrendous reputation for quality and reliability, you would think they would mak...

Kudos to Arecont! on Jan 26, 2013
Over the last few years, IPVM has repeatedly criticized Arecont Vision; Most recently was Arecont...

Spam, Twinkies and Arecont on Dec 20, 2012
Measuring ROI can be difficult but Arecont Vision is proposing a new simple metric to do so. Call...

Arecont Tests Firmware on Oct 09, 2012
The tech gods must be smiling at the recent Arecont Vision 'news'. The brave journalists at Secur...

Arecont WDR Cameras Examined on Mar 31, 2012
Arecont Vision has once again set new low price levels, this time with the announcement of wide d...

Arecont Vision's Growth Slows Significantly on Mar 25, 2012
One of the world's fastest growing surveillance companies, Arecont Vision's growth rate slowed si...

Arecont's New D4SO Outdoor Dome Cameras on Sep 14, 2011
In September 2011, Arecont revealed two new additions to their product line, the D4SO outdoor dom...

Arecont's MegaDome Version 2 on Sep 14, 2011
The second release revealed by Arecont for ASIS 2011 is a new version of their MegaDome series of...


Most Recent Industry Updates

Lockitron Admits Failure on Jan 29, 2015
They were Silicon Valley's chosen one. The company who was going to disrupt access control, back...

Exacq Fires Rep Firms on Jan 28, 2015
The Tyco-fication of Exacq is gaining stream. Exacq has fired multiple manufacturer representati...

NTP / Network Time Guide For Video Surveillance on Jan 27, 2015
Inaccurate time can lead to missing or inadmissible video, yet this topic is often overlooked, wi...

Vidsys CEO Out on Jan 27, 2015
Three years ago, Vidsys, one of the last independent PSIMs, named a prestigious CEO. Now he is o...

New Long Range Wireless Access Solution (Allegion) on Jan 26, 2015
Delivering access control to parking lot gates or elevators usually means spending tens of thousa...

3VR Stays Alive With $8 Million Financing on Jan 23, 2015
Now 13 years old, 3VR is the last of a generation of the hyped video analytic startups to find an...

Camera Size Search Engine on Jan 22, 2015
Small cameras are highly desirable. And manufacturers want to deliver them - minidomes, microdom...

Network Cable Testing Guide on Jan 22, 2015
Proper cable installation is key to trouble-free surveillance systems. However, testing is often...

Avigilon Acquires 96 MORE Patents on Jan 21, 2015
Spending $80 million on patents last month was evidently just the start. Now, Avigilon has acqui...

Siemens OEMs Milestone on Jan 21, 2015
Milestone has picked up one of the biggest companies in the world as an OEM. In this note, we ex...