Selling 4K Cameras

Avatar
Brian Karas
•Published Jun 21, 2016 14:17 PM

This is a first in a new series to help integrators and manufacturers do a better job of accurately and fairly selling for and against various technologies.

This report answers questions about selling 4K resolution, outlines strategies for selling 4K cameras, and for defending against competitors selling 4K.

Summary

4K Pros:

  • Increased detail
  • Increased coverage area
  • Potential to reduce system costs
  • Potential to reduce installation costs

 4K Cons:

  • Increased bandwidth and storage
  • Increased server and client load
  • Potentially reduced low-light performance
  • Potentially reduced frame rates and streams

Selling 4K *******

** ******* *** ******** ********** ** one ** *** ****:

  • *** ** ******* ** ***** ** lower ********** ******* ** ******* **** detail ** *****
  • *** * ** ****** ** ******* 2 ** **** ***** ********** ******* to ****** ****** ***** *** ******* costs 

Increased ******

***** ** ******* ** ***** ** 1080p ******* **** ******* ****** *** PPF of *** *****, *** *** **** the ********** ******* ** ****** ************ face ** ******* ***** *** * clearly ************ ***.

*** ***** ***** ***** * **** ** * 4K ****** *** * ***** ****** **** by ****, ******** *** **** ****:

**** ****** ******** **** ** **** common ** ******, ******-*** ******.  **** our ******:****** ********* *********, *** ******* *** ********** ********** ****.

Increased ******** ****/*****

** ******* **** ******** *** **** covered *** * ***** **** *****, delivering *** **** ***** ** *** ** a ****** ********. *** ********* ***** shows *** ** *** ***** * much ****** **** **** ***** ********** cameras, ********** *** ********* ***** ** the ******:

*******, ***** *** *****, ********* *******, ***** 4K *** ****** ** ********, *.*., here:

*** *** **** ******, ****** ******** *****, *** **** ** ***** ********** comparisons.

Reduced ****** *****

****** * ** ****** **** ** **** expensive **** ********** ***** ********** *******, ***** them *** ****** *** ******* ****** price.

***** ** ******* *** ****** *** number ** ******* ******** ** ***** a ***** ****, ** ********* *-* lower ********** ******* **** * ****** 4K ****. **** ******** *** *** ******* increased ******, *** ***** ****** *** number ** *******, *** ****** ****** for ********.

***** ******* **** ***** ***** *** licenses, ***** *** **** ******* ******* ******* per ****** (****** **-*****, ** **** time, ********* ** *** *** *** vendor *****/******** ***** ********).

** * ******** *** ******* ******, but ***** *** ****** ********** ****** of ** *******, **** ***** ** advised ** *** ** ******* ** the ******* ****** ******** ** * cost-savings ******, *** **** ** *** future ******* ***** ** ***** *** repositioned ** **** **** **** ** all ** ******, ****** **** ****** detail ********** **** *** ******* ** spread ***** **** ****.

Reduced ************ *****

*** ***** ********* ****** ***** **** **** ****** ************ scenarios **** **** * ***** ** labor, *** *** ********** ****** ***** ****** **** **** ***** ** **** locations ***** ** ****** $***/**.

* ** ****** ****** *** ** any **** **** ********* ** ******* than * ***** ********** ******, ** reducing *** ****** ** ******* ** be ********* ****** ******** ****** *** installation ******.

** ******* *************, ******** *** ****** of ***** **** *** ****** ****** can **** * *********** ****** ** system ****.  ** ***** *** ***** used ** ******* ******* *******, ******** camera ***** *** **** * **** day ***** ** **** ***, ***** can ** ******* ******** ******* ** savings.

Selling ******* ** *******

***** *** ******** ********* **** *** be **** ******* **:

  • ********* ********* *** ******* ************
  • ********* ****** *** ****** ****
  • *********** ******* ***-***** ***********
  • *********** ******* ***** ***** *** ******* 

Increased *********/*******

** *******, ** ******* ******* ~** the ********* ** ***** **** (*** testing ***** ****** ************ ******* ********** and *********).

** * **** ** ********* ** substituting * ** ****** *** * or * *****, *** *** ********* / ******* ******** *** *** ** that ***********. *******, ** ** ** being **** ****** *** ****** ******, this **** ******** ******* *** ****** ~1 ** * *** (******** ** day ********** *********).

** **** ** ********* ***** **** aspect ** **** ******* ****** ********* / ******* ***********. *******, *** ******** in ******* ***** *** ** * significant ****** *** ***** ** * reason ** ** *** ***** **********. 

Increased ****** *** ****** ****

*** ********* **** * ******* ***** bandwidth **** *** ******. ******* ** the ******** ** ********* *** ** cameras, **** *** ******** * ***** server (** ****) *** ******* **** servers. *** **** *** ********* ** this ****** ** ********** *******.

** *** *** ********** ******* ***** may ** ********** *** ******** ** that ******* ** ****, ******* ******** the ****** ** ******* * ****** can *******.

** *** **** ********** ** ***** ** passed ** *** ******, *** ****** will ****** **** * ****** ********* load, *********** ******* *** ****** *********** locking/hanging ** *** ********* *** ********'* ability ** **** **** *** ******. There *** ********** ** ****** **** and ***** *** ******** **** ******* client ********** ** ****, *** **** should ** ********* ******* *** ** a ********* *******.

Potentially ******* ***-***** ***********

*** ***** **** *********, ** ***-***** scenes (******** ***** * ***), ** video ******* ** **** ********* ** poorer ******* **** ***** ***** **** an ********* ********** ******.

** ***-***** *********** ** * *******, some ************* ***** ****** **** *****-** IR, **** ** ********, ***** *** *********.  **** **** ** ** *** within *****, ** **** ****** **** be ********** ** ***** ** ****, despite *** ** ******** ** ******.

******** ** ************ *** ***** ********* ********* detail **** ** *******. **** **** *** installation ******* ****** ** ******** **.

** *** ***** *********** ** * top *********** ** ***** ** ********* to ******** *** ***** *********** ** cameras ***** **********, *** *********** ** a ****-**-**** ********** ** **** *** differences ** ***********.

Potentially ******* ***** ***** *** ********* *******

*** ** ******** ********* * ** *** image ******, ******* **** ** ******* ** not ******* ****. *** *******:

  • ** *** ***** ** *** **** ***-****** ******* ** *** ******* *** ********* framerate **** ** *** ** ** ***. 
  • *********** ** ************** ** *** **** ** ********'* HDSM *** ********* *** ******** ** the ******, ******** ***** ******** ***** the *** ********* ** ** ***.
  • ******** [**** ** ****** *********] ********* [link ** ****** *********] ******* ********** as ** ****** ******* ** *** in *** ************* *** *** *** at ** ***.

***** ***** ********** ****** ************ *** **** ************, *** ******** ****** ********** **** using ********** ** ******* *** ******** them **** ***** ** *** ** FPS *****.

********** 

** ******* *** ***** * ***** in ***** ************ ** ****. *** good **** ** **** **** ************* offer **** *** **** **** ************* work *** **** ** **** ******* constraints ** ****** *******, ******* ***********, server **** *** *** ***** ********. Carefully ******** ***** **** *** **** when ******* ** *******.

****: ** **** ** ** * separate ******* **** ** ****+ / super **** ********** ******* ***** **** have ********* *********** ********* **** **.

Comments (6)
Avatar
Sean Nelson
•Jun 21, 2016
Nelly's Security

4K cameras, the next big thing. IMO

(1)
UM
Undisclosed Manufacturer #1
•Jun 21, 2016

The ppf graphics are outstanding!

:)

(2)
U
Undisclosed #2
•Jun 21, 2016
IPVMU Certified

Interestingly, although the ppf doubles in the 4K camera, the amount of detail quadruples, e.g. if a face was represented by 250 pixels in total at 1080p, it will be described by 1000 pixels at 4K.

Avatar
Brian Karas
•Jun 21, 2016
IPVM
In reply to Undisclosed #2

It makes sense, a 4K camera is 4x the resolution of a 1080p camera.

PPF is a 1-axis measurement, usually across the horizontal axis of the camera. If you double PPF horizontally, it stands to reason that you are also doubling it vertically, for a 4x total increase in pixels.

(1)
(2)
U
Undisclosed #2
•Jun 21, 2016
IPVMU Certified
In reply to Brian Karas

Related: 4K Is Not 4X?

MT
Michael Terrizzi
•Jul 11, 2016

HIK has a capture mode option to boost the camera frame rate , i think...

i couldnt get it to play well with Exacq but it seems like you can get it to do 30FPS..