Honeywell Launches HD-CVI
Honeywell becomes the biggest western surveillance manufacturer to release HD analog, with their new 'HQA' technology.
In this note, we examine its features, pricing and positioning relative to Hikvision, Dahua and IP offerings from Western manufacturers.
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It's true they've been OEMing Dahua for some time, but they've also been sourcing from Dynacolor and Hikvision, too. Who knows if this is any sort of signal that they're moving solely to the Dahua side, but they've also started selling Dahua NVRs and IP cameras under the Performance Series name.
While Honeywell makes it sound like its a 10-year-old 560 TVL offering
I lol'd.
Do we know anything about the software that will be used to access these DVR's? We installed Honeywell analog for a while (manufactured by Hikvision) and used Hikvision's software to connect. I wonder if Honeywell will do something to improve Dahua's client software or offer their own.
Good question. We ordered an 'HQA' DVR and a few cameras. We'll have test results and an answer for that later this month.
This announcement is so behind the times that at first I thought it might be a very dry April Fool's post.
Honeywell is one of those legacy old-school companies that is pretty much wiped out (IMO). They're hanging on still due to being entrenched with some existing dealers, but no new guy starting up says "let me give that Honeywell stuff a look".
Until a few years ago, the Honeywell's of the world had a certain competitiveness because IP was still a little bit disjointed (understatement) and expensive. One of the biggest advantages of analog was that all the stuff worked together. Any two things with a BNC port would generally work together OK. You could make the argument that analog was "good enough", and so that whole product category hung on.
ONVIF and IP Video have now come to be synonymous, anything coming out that does NOT support ONVIF is a rarity or special use product. Further, Razberri-esque devices are making it even easier to setup plug-n-play networks and get things going with reduced setup complexity.
The analog guys answer this with competing standards (CVI, TVI, etc.), reducing one of the few strengths that architecture had. We've got companies like Honeywell OEMing stuff and downplaying the real architecture behind their products. A better strategy would be to promote the actual core technology and compete on price/value (won't happen).
So now we have a dying brand obscuring the fact that their R&D department is mostly reduced to being a silk-screening machine. The market has shifted to the point that you can *mostly* be comfortable that any two things with an ONVIF logo will talk (at least to a reasonable degree) and any two things with a BNC port may or may not be at all compatible.
Even the "full suite" vendors recognize the fact that you can't do 100% of your business with just your products, and you need to have some interoperability to really get a significant portion of the market, and continue to grow. Sure, the top level strategy might be to eventually take over or squeeze out those other products from an install, but you need to be able to at least work outside of your own sandbox in the beginning.
Product announcements about various forms of Hi-Def analog are about as interesting as a press release describing your latest hire for a 1-zipcode territory sales manager.
"Product announcements about various forms of Hi-Def analog are about as interesting as a press release describing your latest hire for a 1-zipcode territory sales manager."
Reads on this show otherwise...
"Honeywell is one of those legacy old-school companies that is pretty much wiped out (IMO). They're hanging on still due to being entrenched with some existing dealers, but no new guy starting up says "let me give that Honeywell stuff a look".
That's like saying McDonald's is wiped out except for the tens of millions who eat there every week.
"ONVIF and IP Video have now come to be synonymous, anything coming out that does NOT support ONVIF is a rarity or special use product. Further, Razberri-esque devices are making it even easier to setup plug-n-play networks and get things going with reduced setup complexity."
Razberri-esque devices are far far more expensive than HD DVRs. And ONVIF is unfortunately not synonymous with words like 'working' or 'plug n play'.
I don't think Honeywell is going to revolutionize the market but they do have brand, like it or not, they do have distribution (hello ADI), like it or not, and the price point is competitive enough for them to have a material impact with this.
That's like saying McDonald's is wiped out except for the tens of millions who eat there every week.
Bad example. McDonalds is making their own product, and actually trying to keep up with eating trends and innovate along the way. This would be more like McDonalds trying to resell Whoppers as BigMacs and expecting to stay relevant over time.
I don't Honeywell is going to revolutionize the market but they do have brand, like it or not, they do have distribution (hello ADI), like it or not, and the price point is competitive enough for them to have a material impact with this.
Yes, they have very strong brand, that is why they are still hanging on. But they appear to lack R&D or innovation. They are a very large company trying to OEM a product and compete primarily on price. When was the last time that really worked well? Honeywell is too big to win the price wars over time, and they appear to have given up on innovation.
As for the article reads, IMO it's hard to say if that is genuine interest, or people gawking at a roadside collision.
And ONVIF is unfortunately not synonymous with words like 'working' or 'plug n play'.
I think it's telling that even Mobotix has realized they can't stop ONVIF:
http://www.securityhive.com/mobotix-changes-course-now-supports-h-264/
And I agree that it's not *perfect* at this time, but it's an indicator of where things are going.
My point is that ONVIF is not as easy / risk-free as analog.
For sure, ONVIF has 'won' for IP cameras but that does not mean it has gotten to the plug n play level of analog.
So then we kinda agree.
The next-gen analog options are moving AWAY from universal plug-n-play interoperability and the current-gen IP options are moving towards it.
Honeywell (and the other legacy companies like them) should not be trying to obscure the underlying technology here. They should promote that they are adding to the pool of HD-CVI devices, but as it stands this is nowhere to be seen in the product pages.
In fact, if you look at the data sheets they list the video standard as "NTSC/PAL", which I'm pretty sure is 100% incorrect. HD-CVI and NTSC signalling are very different and not intercompatible.
"Honeywell (and the other legacy companies like them) should not be trying to obscure the underlying technology here."
I think the HD analog market would be better if all participants were clear what they offered (i.e., call CVI, CVI, etc.).
I don't know what Honeywell's rationale for this was, but there a few things I think would work against this:
- Dahua has done a poor job promoting / brand building CVI in the English-speaking world. Because of that CVI has low overall name recognition, meaning that Honeywell gets little benefit from calling this CVI. Contrast to Pixim which spent and developed a brand that bigger manufacturers were happy to leverage).
- Touting a Chinese developed 'standard'/'technology' will be seen as a negative for many Westerners.
- Calling it Honeywell's own technology, let's them fool some people into thinking they actually have technology.
those prices seem very low even priced against the overseas emails I have to wade through every morning... on top of it you have a name that people recognize... is it enough to get me to purchase them? probably not... it will be intersting to see the results of the testing you are going to do...
Late as usual from Honeywell. Been working with Honeywell products for a long time and unfortunately they always seem a bit behind the curve. When their HRG line first came out we were excited, didn't know at first it was Hikvision OEM with Honeywell software. The first 3 of 4 were DoA so we didnt pursue that line at all. I am wondering if they are going to stick to the same restrictions as previous models and not allow field HDD replacement/upgrade. Probably so.
I think the surveilance industry made a big mistake when a lot of vendors started calling 700+TVL cameras High Definition. Had they not done that I think we could have much clearer naming conventions. I also agree Honeywell shouldnt hide the underlying tech. There will be very few IMO that dont know it is either Hikvision or Dahua and as others stated you would at least know right away what other vendors products could work with it.
"Late as usual from Honeywell."
If Honeywell is late for HD analog, what does that make Pelco, Interlogix, AD/Tyco and other big old school surveillance manufacturers? :)
Relative to their 'peers', Honeywell is a little early on this.
I guess they are leading the "senior" race. We will see how well it works. The HRG stuff was a basket case at release even beyond the DoA ones. HAH