...Avigilon... the biggest player in analytics overall...
In which way? Sales, deployment, mindshare or patents.
Axis Acquires Video Analytics Firm Citilog
Published Feb 01, 2016 05:00 AM
Axis rarely makes acquisitions. They get acquired, of course, (i.e., by Canon for $2.8 billion USD last year) but they generally do not buy other companies, typically focusing on internal developments and partnerships.
Now, Axis has acquired a video analytics firm named Citilog.
In this note, we examine Citilog's revenue, offerings, fit within Axis and how this compares to Avigilon and FLIR.
Who ** *******?
********* * ***** ***** ********* ********* focused ** *** ******* ******, ******* almost ** ***** *** ** ******.
***** ****** ******* ** ** *** ~$6 ******* *** / *** ***** and **** *** ******** **********, ********* to ********* ****** **********. *******, *** ******* *** *** really ***** ** *** **** ******. Despite ******* ** ***** * ****** of *******, ********* *.* ******* ***** in **** [**** ** ****** *********], headcount *** ******* *** **** ******** ************** ****.
Price **** / *********
**** *** *** ******** *** ********* but ***** *******'* *** ******, ** ***** they ***** **** ****** ** *** much ** * ******* (******* ** revenue ** *** ~** - ** million *** *****).
******: **** ********* *** ***** **** as *** *** / ~$**.* ******* USD ******* ** ********* ******, ****** *** ***** ** ********* initially.
***** *******'* **** **** ******* *** the **** **** *** ** ****, the ********* ***** **** ****** **** but *** * ***** ******.
Market ***
******* ** * ********** ** ** area ******* ************ ******** / ************. They ***** ** *** *********** ************** Systems (***) ******, ***** ******** ** on ***** ********* ******** ******* *********, ******* *************, ****** traffic ****, ***.
** ****, **** **** *** ******* much **** ******** **** ********* ** partners.
Axis *********** ** *******
*******, **** ** * ***** ******** to **** (***** ******* ** ******* 150x ****** **** *******) **** ***** help **** ** * ******* ******* the ******* *********** ****** ***** ** in * '**** ** *** ******'.
Analytics *** ****
************, **** *** ****** ********* ** a ******* ******** ********, ***** **** provides *** ******** *** ************* (****) ***** *** *********. **** ************ *** ** **** **** *+ years ***, **** ***** ** ***** ****** with *** ****** / *** ***** model. **** ***, ** ** ****, not *** ***** ************.
** ****, **** ******** ***** *** 'robust' ********* **** ****,*************, ******** *** ** *** **** results ******.
** ******* **** ***********, ***** **** Axis ********* ***** *** *********, ** a **** ** **** ****** ********* plan, ** **** ******* ****** ***** own *********. ** **** ******* **** is *** ******* ****, ** **** as **** *** ******* / *** solid ******* *********, ** *********** / cross-selling ***** ***** ********* ******* ******** **** for ********* *** *** **************.
Competitive ******* - ******** *** ****
*** **** ****** *********** ******* ******, *** ******** ********** **** *** $** *******. **** is *** ***** ********'* ********* ** their ***** ******* ******* (*** **-******). ******** **** ****'* *********** ** Lorex (** **** ** ****) ******** (** ****), ** *** **** *** **** on **** ** ** **** ****** rivals.
****, ***** ******** **** *** ***** an *** ********, **** *** *** biggest ****** ** ********* ******* (**** their********* **** ** ******* ****** ************). ***, ********'* *** ** ****** release ** ********* ********* '*** ****' in ***** ** ****** ***** ** a ********* ***** ******** / *******'* strong ***** ******.
** *** ******* ******** ** **** to *** ******, **** *** ***** Western *************, **** **** ** **** up ***** ******** ********* ** ************* and ******* *** **** ** ***** cameras / *********.
Comments (5)
U
Undisclosed #1
Feb 01, 2016JH
John Honovich
Feb 01, 2016All of the above, probably. Who's close? I am curious for suggestions.
It's obviously a weak overall market, but the Avigilon / VideoIQ / OV combo is pretty powerful for the space.
FY
Frank Yeh
Feb 03, 2016Adding analytics capabilities to cameras to differentiate them from low-cost Chinese cameras maybe fruitless in the long term. Any technology that Axis adds to differentiate is quickly mimick'ed by HikVision at a lower price. EG Axis launches ZipStream, HikVision counters with Smart H.264.
Will the low-cost products perform as well? Only IPVM members know. ;-)
Does it matter? From a marketing standpoint, for many it does not_ if you can say you have a feature that does the same thing as a more expensive camera, price alone will influence selection. For some features the lower cost cameras perform as well of better than the higher priced options.
BTW @John Honovich, I can't find the IPVM Test on HikVision Smart H.264... did that ever happen?
JH
John Honovich
Apr 14, 2016I can't find the IPVM Test on HikVision Smart H.264... did that ever happen?
Frank, see: Hikvision H.264+ Tested
JH
John Honovich
Apr 14, 2016Update: Axis disclosed the price paid as 93M SEK / ~$11.5 million USD in their Q1 financial report, within the range we estimated initially.