Avigilon's Dirty Tricksby John Honovich, IPVM posted on Jan 16, 2013 About John Contact John
Avigilon's products are strong but their marketing is consistently and utterly irresponsible - one dirty trick after another. While their rapid growth to become a top-tier manufacturer is admirable, their marketing is repugnant.
This has been going on for years.
Replacing Up to 95 Cameras
Avigilon's most famous trick is their claims of ‘replacing up to 95 cameras’ which is misleading on many levels and especially ironic, considering they fail to mention that camera has 93% lower frame rate and hogs 10x more storage/bandwidth per frame.
Avigilon has a pseudo study with a ridiculous chart purporting that 12 Avigilon cameras can replace 520 analog cameras and save more than $300,000. Equally bizarre, this is done in a 25,000 sqft parking lot which fits about 100 cars – or 5 analog cameras per vehicle.
Avigilon’s commercial features two impossible claims. First, they capture license plates while cars are turning, going 30+ mph in a 50+ ft wide FoV all at the same time. Then they digitally zoom into a 300’+ wide FoV of a stadium displaying HD, full frame rate details of people in the crowd. Watch it yourself:
The Home Page
Avigilon's new home page features a clear manipulation, prominently showcasing 5 'comparisons' between analog and HD with the headline 'Find out what you have been missing in HD'. Each shows an 'analog' and an Avigilon HD image side by side. Here is one:
The analog camera looks horrible, dramatically worse than the Avigilon. However, this is a massive misrepresentation of what an analog camera delivers in such a scene. We raised these concerns repeatedly to Avigilon but they declined any comment.
Here is a real comparison we did of an old analog camera vs a new H3 3MP Avigilon camera:
The real analog image is far better than Avigilon's doctored 'analog' one and while obviously inferior to a 3MP one, nowhere near as much of a gap as Avigilon portrays.
[UPDATE: Avigilon admits ad not actual.]
Track Record of Manipulation and Deception
We certainly think highly of Avigilon's products, both cameras and VMS, but their marketing is among the most irresponsible in the entire surveillance industry. We hope Avigilon takes a deep look at these practices and reconsiders. They neither need to nor should stoop to these levels.
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